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The Dutch Rebelution

How are these people so nice? Why are they so curious what I’m doing today? How do they have so much energy? Maybe you’ve wondered these things as you’ve entered the a never ending line just to get your medium extra thick double blended aftershock rebel with peach drizzle, soft top, and blue sprinkles from […]

How are these people so nice?

Why are they so curious what I’m doing today?

How do they have so much energy?

Maybe you’ve wondered these things as you’ve entered the a never ending line just to get your medium extra thick double blended aftershock rebel with peach drizzle, soft top, and blue sprinkles from Dutch Bros. Starting in Grants Pass, Oregon in 1992, Dutch Bros now has 379 locations and over 12,000 employees. The greater Sacramento area now has over 19 locations with multiple opening in the next few months. Dutch is known for its friendly employees, unique customer service, and almost guaranteed lines to the street.

When I got hired at Dutch Bros this fall, I was ecstatic but honestly had no idea what I was getting myself into. Before being a barista, there are two days of training at a warehouse followed up by a test. After the first test is passed, there are 12 days of training in the stand and then another test. I immediately realized this wasn’t just any job. Everyone there genuinely cares about the well being of other humans — it’s quite refreshing and almost magical. In the midst of so much abnormality, a daily coffee run is the only routine that has been consistent for many.

Hannah Schanberger ‘15 has been working at Dutch for five years. To see a place she knew inside and out change and adapt so fast with the start of the pandemic was strange at first, but she is grateful Dutch has been able to stay open despite the current circumstances.

“When COVID began, our practices and work procedures changed. It definitely was an adjustment for the employees and the customers. Luckily, since we are a drive thru, we have been able to stay open and still serve the community safely.”

Dutch Bros has implemented many precautions to limit all contact to prevent the spread of the virus. In March, they went completely contactless during transactions and no longer accept cash. Customers insert and take out their credit card themselves. When the payment is complete, a worker signs for them. Drinks are handed through a carrier so hands don’t touch. Dutch has really gone above and beyond to create a safe work environment for our customers and all of the employees.

Anthony Murphy (’21) began working at Dutch Bros a couple of months into COVID. For him, it has been not just a job, but something that has filled a social void that is present for so many during this time.

“Since Covid started I haven’t been able to have many physical interactions with people, so just being able to talk to my co-workers and countless customers makes me anticipate going to every shift,” the senior said.

Dutch has always been an extremely optimistic environment, and now more than ever is that needed..

“It’s honestly the most positive environment I have ever seen. People ask all the time how we are always energetic and happy, and of course some of it is because we drink a crazy amount of caffeine, but it’s really because we thrive off each other’s positivity and the positivity of our customers.”

I can completely attest that everyone at Dutch genuinely cares about each other and the people who come through our line. Many customers have told me their trip to Dutch Bros is their only outing of the day and that some days we are the only people they see. To think our interaction could be the only that individual will have all day makes the job feel so much more meaningful.

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