KBFT has changed the title of morning news program — but don’t expect the award-winning content to change.

The idea of changing the title of CB’s award-winning morning news broadcast to something other than KBFT first arose at the Student Television Network competition in Dallas last year.

“The show was critiqued and reviewed by professionals, and their response was ‘you don’t have a name,’” says Video Production instructor Mr. Brendan Hogan.

The KBFT crew was distressed by this and didn’t understand. Upon further elaboration the students realized that KBFT was the name of the channel producing the show — they needed a name for the show itself. KBFT as a whole actually produces much more than just a morning show, including films, documentaries, live sporting events and more.

From this, a new idea sprouted in the brilliant mind of Mr. Hogan and his students. His idea was to unify all of the journalism programs in Christian Brothers under the name the Talon — a brand that has a storied history and tradition at CB.

 “The idea was that we wanted to collaborate,” the KBFT Program Director said. “As far as CBTalon.com and KBFT as far as our news sources and our features about what is happening in Christian Brothers.”

Mr. Hogan hopes that students will be able to watch The Talon Morning News and hear a story end with “hear more about it at CBTalon.com,” and that then the students could go on the website, read an article about the same story, and maybe even watch a short video about the story.

One of the first step towards this collaboration has been made and that’s KBFT changing it’s name to The Talon Morning News. Viewers should be reassured that they will still experience the same thrilling broadcast three times a week.